Project Manager, Data Analytics (m/f/d)

4. November 2022

Job Description

Your Tasks
Manage, review and perform effective and efficient Google Ads strategies including keywords research.
Track, report and analyze website and e-mail analytics, PPC initiatives and campaigns and interpreting the data into practical and useful recommendations.
Develop and report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Design and carry out internal and external marketing research activities
Measure ROI of online and offline advertising campaigns

Your Profile
Higher Education (e.g. Bachelor, Master) in digital analytics, IT, business studies, or similar
Experience in Search Engine Marketing and Paid Search (Google Ads) as well as in using Google Analytics, Microsoft Dynamics 365 and Power BI to extract and analyze data
Knowledge in interpreting digital data, presenting the results and draw useful recommendations from data sets
Experience in online and offline market research
Excellent command of written and spoken English and German