Digital Marketing Specialist (f/m/d)

Job Description

YOUR TASKS
– Planning, maintenance and further development of the local social media presence (Facebook, Instagram, Youtube) including community management
– Planning, implementation and optimization of campaigns in the field of SEO, SEM and affiliate marketing, among others via the Facebook Ads Manager or the Google network, independently or in cooperation with agencies
– Development and implementation of creative online marketing concepts for B2B and B2C customer retention and/or new customer acquisition (CRM)
– Planning, implementation and optimization of email/newsletter campaigns in Cleverreach in coordination with the ATL and BTL communication strategy
– Continuous monitoring of online metrics, e.g. rankings, traffic analysis, online usage behavior, etc. through Google Analytics, Google Search Console, Google My Business, etc., among other tools
– Support & administration and management of the brand websites through CMS tools (Typo3, E-Mos, Adobe Exp. Manager), taking into account the applicable communication strategy and CI/CD guidelines (independently or in cooperation with HQ)
– Content creation for the 3 brand websites in cooperation with agencies or independently
– Support in the creation of a new brand website
– Support in the maintenance of our B2E webshop
– Local contact for the Global Digital team from HQ- Supervision and implementation of new digital projects from HQ.
– Close collaboration with the Product Management & Sales Team to coordinate sales supporting measures in the digital area
– Managing and briefing external agencies in the digital, SoMe & PR area
– Tasks from the Marketing Communications area
– Supporting dealers with regard to content for their websites (e.g. brand stores, products, etc.)

REQUIREMENTS
– Completed specialized studies with a focus on marketing or a comparable education in the marketing environment
– At least 2 years of professional experience in a comparable position in digital marketing in similar industries
– Business fluent in German and English
– Good knowledge of Adobe Creative Cloud (especially Photoshop, Indesign, After Effects), Facebook Business Manager and Google Tools (Google Analytics, Google My Business, Google Search Console)
– Basic knowledge of project management is desirable
– Experience in digital campaign management in close coordination with external agencies

OUR OFFER
– A great corporate climate in a strong, international group with a strong focus on innovation, sustainability and social commitment
– In an extremely competent team, you can fully realize your potential, develop yourself further and grow beyond yourself
– Flexible working hours, free company parking, company laptop, walking meetings & home office option
– Sodexo meal allowance as well as myClubs sports vouchers
– Joint company sports activities (e.g. paddle tennis, business run, etc.) and legendary company parties
– We offer a gross monthly salary starting at EUR 3,100. The classification is based on your qualifications and experience. In addition, you can expect attractive benefits and an employee bonus system.
– If you are interested, please send your written application with a letter of motivation and CV by e-mail to nico.muehldorfer@elektrabregenz.com.